thewallstore

Innova Fibre Cement

We don’t think you should have to choose between beauty and performance. The home – and why not the office? – is supposed to be someone’s castle. We want to help you make it look and feel like one.

We pride ourselves on our instinctive flair for aesthetic design, innovation and the environment. We distribute external cladding systems, including the Innova™ range, interior lining and flooring products. Innova™ products exude an elegance and “wow” factor to external wall panels and external sheet cladding – elevating any building or renovation project into a solidly constructed, visually stunning structure.

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Frequently Asked Questions

Innova fibre cement (formerly BGC Fibre Cement, rebranded under Etex Australia) is a versatile cement-based sheet product used for external cladding, wet area linings, flooring, and eaves lining. It is valued for its durability, moisture resistance, fire resistance, and dimensional stability in Australian conditions.
Innova fibre cement cladding is available in Melbourne through The Wall Store, an authorised supplier located at 2069 Princes Highway, Clayton. They stock a range of Innova fibre cement products for residential and commercial applications. Call 1300 925 578 to get current pricing and availability.
Innova fibre cement prices in Melbourne vary depending on the product type, sheet size, thickness, and quantity ordered. For accurate, up-to-date pricing tailored to your project, contact The Wall Store on 1300 925 578 or submit a quote request at thewallstore.com.au.
Innova fibre cement cladding offers excellent resistance to moisture, fire, termites, and rot. It is dimensionally stable in varying climates, can be painted or rendered, and meets Australian standards for external wall applications. It is also lightweight compared to traditional masonry, reducing structural load.
Yes. Innova fibre cement sheets are moisture-resistant and are commonly used as wet area substrate behind tiles in bathrooms, laundries, and kitchens. They provide a stable, non-swelling base that prevents tile adhesive failure over time—superior to standard plasterboard in wet environments.
Both Innova (Etex) and James Hardie produce quality fibre cement cladding for Australian conditions. Innova offers competitive pricing, a locally manufactured range, and a growing product portfolio following Etex’s 2024 acquisition of BGC. The Wall Store can advise which product best suits your project specifications and budget.